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User Acquisition & SEO
EcoGrow App
The Challenge
EcoGrow is a sustainable habit-tracking app that struggled with user acquisition despite having a great product. They came to Magneticapture needing a reliable pipeline of active users.
Our Solution
We implemented a full-funnel digital marketing strategy. First, we optimized their app store presence (ASO). Then, we launched highly targeted TikTok and Instagram ad campaigns focusing on the emotional benefits of sustainability.
Key Results
- +340% increase in daily active users
- 40% reduction in Customer Acquisition Cost (CPA)
- Top 10 ranking in App Store 'Productivity' category